Data Retention Policy
This Data Retention Policy explains how Mukbi Holdings ("Mukbi," "we," "us," or "our") retains and deletes information in connection with our website, products, and services, including Mukbi CRM.
General principle
Mukbi retains information only for as long as reasonably necessary for the purposes for which it is processed, including service delivery, security, support, business records, legal obligations, and dispute resolution.
Different categories of information may be retained for different periods depending on their purpose, the nature of the information, the customer's use of the service, and applicable legal or contractual requirements.
Categories of information
Retention may vary across categories such as:
- Website visitor and contact enquiry information
- Account and customer profile information
- CRM records, customer information, notes, and workflow data
- WhatsApp conversations, identifiers, message-related information, and related messaging data processed through the WhatsApp Business Platform
- Technical logs and security records
- Support communications and business correspondence
CRM and WhatsApp data
Mukbi CRM may process information submitted by or on behalf of business customers, including customer records, conversations, notes, and workflow information. Such information may be retained while it is reasonably required to provide the service and in accordance with applicable customer requirements or agreements.
Where Mukbi processes information on behalf of a business customer, the customer's instructions and applicable agreement may determine appropriate retention and deletion requirements, subject to legal and security obligations.
WhatsApp-related information received through the WhatsApp Business Platform may be retained as reasonably necessary to provide the related messaging and CRM functionality. Such processing is also subject to applicable Meta and WhatsApp terms, policies, and requirements.
Mukbi distinguishes between information received or derived from the WhatsApp Business Platform and information independently entered or created by a business customer within Mukbi. The applicable retention and deletion treatment may differ depending on the source, purpose, and nature of the information.
WhatsApp and the WhatsApp Business Platform are services of Meta / WhatsApp and are third-party platforms. Mukbi is not WhatsApp or Meta.
WhatsApp disconnection and data handling
When a business disconnects its WhatsApp Business account from Mukbi, Mukbi will stop receiving new WhatsApp information through that connection.
WhatsApp-derived information stored in Mukbi will be reviewed and handled in accordance with this Data Retention Policy, applicable deletion requirements, and any applicable customer-specific agreement or instruction.
Where WhatsApp-derived information is no longer required for the applicable service, legal, security, or contractual purpose, Mukbi will take reasonable steps to delete it from applicable active systems in accordance with its deletion procedures.
Information independently entered or created by the business in Mukbi, such as manually entered customer details, manually entered contact information, notes, tags, workflow information, and other CRM records, may remain available after the WhatsApp connection is disconnected where such information is not required to be deleted under applicable law, contractual requirements, or a valid deletion request.
Disconnecting a WhatsApp Business account from Mukbi does not by itself constitute deletion of the entire Mukbi account or all CRM information maintained by the business.
Deletion requests
Mukbi supports the deletion of information where a valid deletion request is received and deletion is appropriate under applicable law, contractual requirements, and the nature of the information.
Where information is processed through Mukbi CRM on behalf of a business customer, deletion requests may need to be initiated or authorized by that customer depending on the applicable relationship and the type of information involved.
Information may be retained where reasonably necessary to comply with legal obligations, protect security, prevent fraud or abuse, resolve disputes, or maintain legitimate business records.
Users and customers may contact Mukbi using the contact details below with questions about retention or deletion.
Deletion from active systems
When information is approved for deletion, Mukbi will take reasonable steps to remove it from applicable active systems, subject to technical, legal, security, or contractual requirements that may require continued retention.
The specific process and timing for deletion may depend on the type of information, the system in which it is stored, and the applicable customer or service arrangement.
Backups
Information deleted from active systems may remain in backups for a limited period before normal backup rotation removes residual copies.
Backup retention practices are designed to support service recovery and security while limiting unnecessary long-term retention.
Customer-specific arrangements
This Data Retention Policy may be supplemented by customer-specific agreements, service configurations, or product settings. Where such arrangements apply, they may define additional retention or deletion requirements for a particular customer or use case.
Where a customer-specific arrangement conflicts with this policy for the applicable service, the customer-specific arrangement will govern to the extent permitted by applicable law.
Policy updates
We may update this Data Retention Policy from time to time to reflect changes to our services, data practices, legal requirements, or operational processes. The "Last updated" date at the top of this page indicates when the policy was most recently revised.
Contact
For questions about data retention or deletion, contact us at sales@mukbi.com.
See also our Privacy Policy and Terms of Use.